The color! Woah! The box shows a pinkish, orangish color and it is just amazing. I literally cannot wait to wear this. It is a matte texture so it isn’t easy to remove which is good when you have a long day. I paid $7 for it and it was worth it. It looks bright orange but it is darker than the picture when you put it on. In the second picture, it is the third liquid lipstick.